The 4 Most Magical Words in Sales

OCTOBER 26, 2020

We've all been there.

You make the cold call, meet with a new client, or email back and forth and nothing happens.

You decide to be more direct so you ask questions.

"How many employees do you have?"

"A few",comes the reply.

"How long have you been in business?"


"So, has it been a good year for your business?"  "So. So."


Ever heard that old saying about "pulling teeth"?   This is when I want to find a pair of pliers and go to work.   Right?

Well, here's something that works out a lot better than paying for a new pair of pliers.

Instead of making a quick trip to the hardware store, you can drop 4 little magic words on them instead.

What exactly are they?