“With 5.3 trillion display ads shown online each year, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook every day, posting a few blasé blogs on the corporate website just isn’t going to cut it. You’re going to need something that cuts through the clutter.”
- Harvard Business Review 2013
You know, the cutting through the clutter thing? Seems like the key according to experts is to anchor your brand to a strong emotion.
And while I have no doubt about their findings, just how you put that into practice is another thing altogether.
So when this little piece popped up in my inbox from Ash Ambirge one morning, it was just too good not to pass on.
And for what it’s worth, I think she nails it.
And if you want that research report, here it is: