Big Yellow Signs

I sought every opportunity I could to do things differently. But as I have learned over the years, it wasn’t an act. It wasn’t me trying to be someone I wasn’t. Instead, it was me trying to be someone I was.

Big Yellow Signs
Capital Thinking | Big Yellow Signs

Capital Thinking • Issue #143 • View online

I guess it’s safe to say that I never wanted my life to be the status quo.

I sought every opportunity I could to do things differently.

But as I have learned over the years, it wasn’t an act. It wasn’t me trying to be someone I wasn’t. Instead, it was me trying to be someone I was.

Bryan Gardner, Big Yellow Signs


I love what Sally Hogshead, world-class branding expert, says:

“Different is better than better. Being the best isn’t enough if nobody notices or cares. Stop trying to be THE best. Start being YOUR best.”

Sally’s quote has been one of the foundational messages of Authentik. It defines the way I want to run my life, and I hope it’s something that inspires you as well.

Because as she says:“In any oversaturated environment, it doesn’t matter how wonderful you are and how much you have to offer. If your message fails to fascinate, you’ve failed.”

And nobody wants to fail, right?

Read More from Bryan Gardner ==>

Big Yellow Signs
Whether it’s in our personal lives or situations that occur while we are at work, we come across moments where have the chance to, as Thoreau says, suck the marrow out of life.

*Feature post photo by Dan Gold on Unsplash