Big Yellow Signs

By Eric Chunn in CURATED COLLECTION — Aug 29, 2018

I sought every opportunity I could to do things differently. But as I have learned over the years, it wasn’t an act. It wasn’t me trying to be someone I wasn’t. Instead, it was me trying to be someone I was.

Capital Thinking | Big Yellow Signs

Capital Thinking • Issue #143 • View online

I guess it’s safe to say that I never wanted my life to be the status quo.

I sought every opportunity I could to do things differently.

But as I have learned over the years, it wasn’t an act. It wasn’t me trying to be someone I wasn’t. Instead, it was me trying to be someone I was.

– Bryan Gardner, Big Yellow Signs

I love what Sally Hogshead, world-class branding expert, says:

“Different is better than better. Being the best isn’t enough if nobody notices or cares. Stop trying to be THE best. Start being YOUR best.”

Sally’s quote has been one of the foundational messages of Authentik. It defines the way I want to run my life, and I hope it’s something that inspires you as well.

Because as she says:“In any oversaturated environment, it doesn’t matter how wonderful you are and how much you have to offer. If your message fails to fascinate, you’ve failed.”

And nobody wants to fail, right?