A Hard Days Night

Mattress Firm, the largest specialty retailer of its kind has been caught napping, to be perfectly blunt.

Internet-based competitors have been nipping at its heels for a while now, but the battle is definitely getting more interesting.

Speaking of interesting - a thread popped up on Reddit earlier this year suggesting that there were far too many Mattress Firm locations around the country and the only possible reason for their continued presence was “money laundering”.

Seriously. I kid you not.

Of course that thread was pulled, but the company’s behavior remains suspect.

A much more likely possibility is that Mattress Firm and its new owners greatly overestimated their abilities.

You can find a more complete take here:

Mattresses – the Sleeping Edge of the Internet

Mattresses, Big Red Car? Really? OK, so there are powerful forces at work here, but, first, we need a nap. A nice refreshing nap. Mattresses are a symptom of se

The Musings of the Big Red CarBig Red Car

What about that Reddit thread?

A wildly popular conspiracy theory about why there are so many Mattress Firm stores is starting to sound less crazy

There’s a Reddit conspiracy theory about why there are so many Mattress Firms — and “accounting irregularities” at the company are making it sound less crazy.

InsiderMary Hanbury

Bankruptcy May Not Be Enough

Casper Announces 200 Stores, and Mattress Firm Reportedly Eyes Bankruptcy

The mattress brand disrupted the category online. Now it’s coming for the retail space too.

RackedChavie Lieber

*Featured Photo by Alexandra Gorn on Unsplash