Why indeed?

“When you look across the business software landscape, there are many large software companies (market cap >$10 billion) out there that sell to enterprises: Microsoft, SAP, Oracle, Workday, Salesforce, Adobe, IBM, Citrix, ServiceNow, Symantec, CheckPoint, CA, Red Hat, EMC, and maybe a few I forgot.

There’s only one large software company out there that focuses on SMBs: Intuit.

Why is that?”

Well, for one thing most small companies fail to get their target market and pricing right.

They just don’t make the correct decisions, rely on incomplete data, or simply have the wrong people running the show. And correct pricing is critical to survival.

Here’s a couple of folks who have made the leap from startup to successful company founder and as you might expect they have some great points to make.

Which is better: Many customers at low price-point or few at high price?

If two companies have the same revenue, one from a few large customers and the other from many little customers, which is better? Which would you rather build?

@ASmartBearMark Turansky

Camels and Rubber Duckies

You’ve just released your latest photo-organizing software. Through some mechanism which will be left as an exercise to the reader, you’ve managed to actually let people know about it. …

Joel on SoftwareJoel Spolsky

And then we have the real scoop

Why Aren’t There More Intuits?

When you look across the business software landscape, there are many large software companies (market cap >$10 billion) out there that sell…

ThinkGrowth.orgBrian Halligan

*Feature photo by Nadine Shaabana on Unsplash